Celebrity Product Placement With Social Networking Services From Social Hill | PRLog

Celebrity Product Placement With Social Networking Services From Social Hill | PRLog

Facebook Campaign Idea - Babygap

Article:

Facebook is all about sharing, and The Gap has an ingenious promotion on the Baby Gap tab of their Fan Page. The simple splash image has a link to one of their photo albums where fans can upload pictures of their babies wearing their favorite Gap denim gear.

This kind of campaign provides a wealth of free, user-generated content that displays Gap products, and best of all, the functionality of photo uploading is already built into Facebook — no development necessary. This is an interactive idea that any small business could implement.

Facebook Contest Idea - Testimonials

Article:

Franchised staffing company Express Employment Professionals wanted to produce testimonials that really resonated with potential employees. To find the best ones they created a contest for people they’ve placed to produce a video explaining how Express has helped them in their job search. The top vetted videos were postedon YouTube and anyone could choose their favorite. Voters won cash prizes as did those who produced videos. While the public voting helped determine which testimonials resonated most strongly, the video stories also motivated current Express team members, said Tiffany Monhollon Wilson, Express’ Corporate Communications Supervisor.

Twitter Contest Idea - Trivia

Article:

For Comcast, and movie and TV trivia fans, every Tuesday is #TriviaTues, a day-long trivia event where Twitter users who follow @FancastTrivia answer twenty trivia questions to win free DVDs, movie tickets, and t-shirts. The goal of the weekly trivia game is to raise awareness for Fancast, Comcast’s competitor to Hulu. The game requires a full day’s commitment for fans online via Twitter, and the audience appreciates it as they’ve responded by really getting into the trivia and offering up some tough questions themselves. So far, according to Comcast, Fancast referrals from Twitter have increased 400 percent. But for a company as large as Comcast, they’ve still got lots of work to do; as of writing this article, @FancastTrivia has less than a thousand followers.

Facebook Contest Idea - Virgin Airlines

This is a contest about having fans submit a video or just text sharing a story related to a product or in some how related.

Article:

Virgin America‘s Chicago Contest is hosted through a special tab where viewers can upload a video in which they “put the smackdown on ordinary.” The winner wins a flight from Chicago to California on a competitor airline, and then a free California getaway and a trip back to Chicago on Virgin America’s inaugural flight to the Windy City. Virgin’s banking on the hope that one leg on a cramped “other guy” flight followed by the Virgin experience will convert a few fans.

Facebook Contest Idea - Dunkin Donuts Ultimate Fan

Article:

Dunkin’ Donuts, no stranger to grandiose social media campaigns, is at it again with a new social media endeavor: The coffee and donut chain is seeking its number one coffee fan via Facebook.

With the Ultimate Dunkin’ Donuts Coffee Fan Contest, as it’s called, the company is hoping to find its most passionate fan through aFacebook Page video call-to-action.

Fans can enter to win the grand prize — a trip for two to Costa Rica, a tour of Dunkin’s Coffee Lab and 60 months free coffee — by submitting a video, 60 seconds or less, describing why they deserve the title of ultimate fan.

The contest and announcement were timed to celebrate the company’s 60th birthday and pay tribute to September 29 — otherwise known to us caffeine-aholics as National Coffee Day, a nationally recognized day in the U.S.

Interested parties can navigate to the Ultimate Fan tab on Dunkin’ Donuts Facebook Page to view rules, contest details and enter to win. Should you wish to enter, you’ll have until October 20 to make and submit your video. On October 21, Dunkin’ will start the public voting portion of the contest, which means you’ll be able to solicit support from your Facebook friends through November 4.

Public voting will only take you so far. Seventy-five percent of your video’s overall score will come from Dunkin’ judges, who will be assessing videos based on passion for the brand (40%), overall video appeal (30%) and originality (30%). After the internal judging round, the ultimate fan will be announced on November 19. Ten additional Facebook fans will win 12 months of free coffee.

Dunkin’ Donuts is taking its first pass at a Facebook-only fan contest, whereas in the past the brand has opted for campaigns with social media components that are tied back to its corporate website. Dunkin’ Donuts reasons that its more than two million Page fans warrant the change in strategy. Of course, Dunkin’ isn’t the only brand to go the Facebook-only route, in fact it’s part of a growing trend we’re seeing thanks to the social network’s size, reach and viral sharing possibilities.

Facebook Contest Idea - Healthy Choice

This is a "Before and After" contest which could be used by many clients:

Facebook Campaign Idea - Healthy Choice (1)

Article:

Healthy Choice was looking to grow its Facebook fan base, increase engagement and reinforce the brand’s reputation for value. Knowing that the Healthy Choice consumer is a user of social media and interested in coupons, the brand introduced a progressive coupon on the Healthy Choice Facebook Page. The coupon began at a low value ($0.75 off) and increased as people “liked” the page and signed up for the coupon, ultimately reaching a “buy-one-get-one-free” deal.

The progressive coupon was supported through a variety of public relations tactics. The team conducted extensive outreach to coupon bloggers and individuals with whom the brand has built a relationship, purchased a Facebook ad and utilized the brand’s e-mail database to spread the word and encourage consumers to “like” the page and sign up for a coupon.

In just two weeks, the Healthy Choice Facebook page grew from 6,800 to nearly 60,000 fans, and the team distributed more than 50,000 buy-one-get-one-free coupons. The progressive coupon campaign also generated significant trade coverage, including an article in Brandweek.

Facebook Contest Idea - Name the Celeb

This one will be done by Social Hill ourselves soon-- basically, for each client we have a number of celebs... we could take X amount of celeb images for a particular client, cover their face and have people guess.  This could be done all at once, or have a celeb every day for a week or something like that and we randomly pick a winner out of correct entries.  No example for this, but here is screenshot of similar tool used on tmz:

Facebook Contest Idea - Caption Contest

Below is an example of a facebook caption contest run by Dunkin Donuts.  However, you can do this many ways including one that is just dealing with the client putting up one or several photos and then each entrant puts a caption to it and others vote.  The Dunkin Donuts is a bit different, but also useful, in that it has fans uploading their own images:

Article:

If you’re a Dunkin’ Donuts fan, you might like that prizes are themed for summer and include an iPhone, flatscreen TV, a summer wardrobe, and JetBlue flights. You also might get a kick out of your photo being featured on their profile.

Of course Dunkin’ Donuts is hoping that the campaign will inspire the masses on Facebook to help them spread the message that they’ve reintroduced the Vanilla Bean Coolatta, and reinforce their brand name and the Coolatta line of summer-appropriate beverages in general.

We think its certainly an interesting way to motivate Facebook members to promote their products and engage with their brand Page, but we’re a little curious why they left Twitter out of the mix. Dunkin’ Donuts has a solid presence on Twitter (@dunkindonuts has almost 23,000 followers), and a campaign of this nature would have the possibility to become a trending topic, which could be a huge boon for attracting more followers and attention.

Still the campaign’s focus on tying social media with offline experiences is a great way to immediately make their Facebook presence relevant to the bottom line.

Facebook Campaign Idea - Walmart

Article:

The key to Facebook, and any social network, is to keep pushing out content that your fans are interested in. Many businesses do a great job keeping their fans apprised of deals and discounts through status updates.

Another great way to keep content fresh and visual within Facebook is to promote special offers on a custom tab. This may be something new visitors see when they land on your Fan Page, or a rich destination you can link back to in a post.

Walgreens does it very simply. Their landing page is a nice branded splash image that simply touts their “Exclusive Offers for Our Facebook Fans.” Their promotions are in their updates, but this simple, static custom page encourages users to become fans without any bells or whistles. They leave the deals to the built-in functionality of Facebook, and your business can too.

By simply changing the image on your custom page, you can call attention to a new product or promotion that your fans will see whenever they land there. It’s an easy way to keep your page looking fresh, in addition to regular updates.

Facebook Contest Questions to Ask

When we run a Facebook Contest, you will need to ask some questions from the client before running:

• Time range of the contest
• The “poster” for the contest can be image, flash file, or video file, so need to choose
• Can they make the poster, or do we need to?
• require entrants to register? This primarily means should we make them entering their name and email before voting and/or voiting
• What is the prize?
• Have to “Like” to vote?  Highly recommended

Facebook Contest Overview

Our primary and most effective Facebook contest is called a “Group Competition” This is where 1 entry could involve a large amount of votes and "Likes". 

For instance, a contest could involve entrants submitting a photo with a product, like “submit a photo with product X in different locations”.  Then, everyone who enters the contest votes on which photo they like the most.  Each person that puts in an entry would theoretically get all of their Facebook friends to vote, and the contest would require them to "Like" the page before. 

Therefore, lots of new Likes.

This is text from the promo tool that we use about Group Competitions:

"If we are able to offer an attractive prize then we recommend creating group competitions. In a competition the participant must make some kind of contribution which will then be evaluated by means of voting or a jury, or a combination of both. The most regular competitions in facebook are those in which the user uploads a photo or video, answers a question, or writes a text. One type of competition that works very well in Easypromos is that in which the participant is required to send in a photo of a group of people; for example: “upload a photo of the last time you went out partying with your friends”. In this way, just one participation is likely to attract the attention of all the people who appear in the photograph, and thus there is a higher probability that the promotion will be distributed among the friends of the participant. "