For Comcast, and movie and TV trivia fans, every Tuesday is #TriviaTues, a day-long trivia event where Twitter users who follow @FancastTrivia answer twenty trivia questions to win free DVDs, movie tickets, and t-shirts. The goal of the weekly trivia game is to raise awareness for Fancast, Comcast’s competitor to Hulu. The game requires a full day’s commitment for fans online via Twitter, and the audience appreciates it as they’ve responded by really getting into the trivia and offering up some tough questions themselves. So far, according to Comcast, Fancast referrals from Twitter have increased 400 percent. But for a company as large as Comcast, they’ve still got lots of work to do; as of writing this article, @FancastTrivia has less than a thousand followers.
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