Franchised staffing company Express Employment Professionals wanted to produce testimonials that really resonated with potential employees. To find the best ones they created a contest for people they’ve placed to produce a video explaining how Express has helped them in their job search. The top vetted videos were postedon YouTube and anyone could choose their favorite. Voters won cash prizes as did those who produced videos. While the public voting helped determine which testimonials resonated most strongly, the video stories also motivated current Express team members, said Tiffany Monhollon Wilson, Express’ Corporate Communications Supervisor.
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