Facebook Contest Idea - Caption Contest

Below is an example of a facebook caption contest run by Dunkin Donuts.  However, you can do this many ways including one that is just dealing with the client putting up one or several photos and then each entrant puts a caption to it and others vote.  The Dunkin Donuts is a bit different, but also useful, in that it has fans uploading their own images:

Article:

If you’re a Dunkin’ Donuts fan, you might like that prizes are themed for summer and include an iPhone, flatscreen TV, a summer wardrobe, and JetBlue flights. You also might get a kick out of your photo being featured on their profile.

Of course Dunkin’ Donuts is hoping that the campaign will inspire the masses on Facebook to help them spread the message that they’ve reintroduced the Vanilla Bean Coolatta, and reinforce their brand name and the Coolatta line of summer-appropriate beverages in general.

We think its certainly an interesting way to motivate Facebook members to promote their products and engage with their brand Page, but we’re a little curious why they left Twitter out of the mix. Dunkin’ Donuts has a solid presence on Twitter (@dunkindonuts has almost 23,000 followers), and a campaign of this nature would have the possibility to become a trending topic, which could be a huge boon for attracting more followers and attention.

Still the campaign’s focus on tying social media with offline experiences is a great way to immediately make their Facebook presence relevant to the bottom line.