Article:
The key to Facebook, and any social network, is to keep pushing out content that your fans are interested in. Many businesses do a great job keeping their fans apprised of deals and discounts through status updates.
Another great way to keep content fresh and visual within Facebook is to promote special offers on a custom tab. This may be something new visitors see when they land on your Fan Page, or a rich destination you can link back to in a post.
Walgreens does it very simply. Their landing page is a nice branded splash image that simply touts their “Exclusive Offers for Our Facebook Fans.” Their promotions are in their updates, but this simple, static custom page encourages users to become fans without any bells or whistles. They leave the deals to the built-in functionality of Facebook, and your business can too.
By simply changing the image on your custom page, you can call attention to a new product or promotion that your fans will see whenever they land there. It’s an easy way to keep your page looking fresh, in addition to regular updates.
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