Facebook Contest Idea - Testimonials

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Franchised staffing company Express Employment Professionals wanted to produce testimonials that really resonated with potential employees. To find the best ones they created a contest for people they’ve placed to produce a video explaining how Express has helped them in their job search. The top vetted videos were postedon YouTube and anyone could choose their favorite. Voters won cash prizes as did those who produced videos. While the public voting helped determine which testimonials resonated most strongly, the video stories also motivated current Express team members, said Tiffany Monhollon Wilson, Express’ Corporate Communications Supervisor.

Facebook Contest Idea - Virgin Airlines

This is a contest about having fans submit a video or just text sharing a story related to a product or in some how related.

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Virgin America‘s Chicago Contest is hosted through a special tab where viewers can upload a video in which they “put the smackdown on ordinary.” The winner wins a flight from Chicago to California on a competitor airline, and then a free California getaway and a trip back to Chicago on Virgin America’s inaugural flight to the Windy City. Virgin’s banking on the hope that one leg on a cramped “other guy” flight followed by the Virgin experience will convert a few fans.

Facebook Contest Idea - Dunkin Donuts Ultimate Fan

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Dunkin’ Donuts, no stranger to grandiose social media campaigns, is at it again with a new social media endeavor: The coffee and donut chain is seeking its number one coffee fan via Facebook.

With the Ultimate Dunkin’ Donuts Coffee Fan Contest, as it’s called, the company is hoping to find its most passionate fan through aFacebook Page video call-to-action.

Fans can enter to win the grand prize — a trip for two to Costa Rica, a tour of Dunkin’s Coffee Lab and 60 months free coffee — by submitting a video, 60 seconds or less, describing why they deserve the title of ultimate fan.

The contest and announcement were timed to celebrate the company’s 60th birthday and pay tribute to September 29 — otherwise known to us caffeine-aholics as National Coffee Day, a nationally recognized day in the U.S.

Interested parties can navigate to the Ultimate Fan tab on Dunkin’ Donuts Facebook Page to view rules, contest details and enter to win. Should you wish to enter, you’ll have until October 20 to make and submit your video. On October 21, Dunkin’ will start the public voting portion of the contest, which means you’ll be able to solicit support from your Facebook friends through November 4.

Public voting will only take you so far. Seventy-five percent of your video’s overall score will come from Dunkin’ judges, who will be assessing videos based on passion for the brand (40%), overall video appeal (30%) and originality (30%). After the internal judging round, the ultimate fan will be announced on November 19. Ten additional Facebook fans will win 12 months of free coffee.

Dunkin’ Donuts is taking its first pass at a Facebook-only fan contest, whereas in the past the brand has opted for campaigns with social media components that are tied back to its corporate website. Dunkin’ Donuts reasons that its more than two million Page fans warrant the change in strategy. Of course, Dunkin’ isn’t the only brand to go the Facebook-only route, in fact it’s part of a growing trend we’re seeing thanks to the social network’s size, reach and viral sharing possibilities.

Facebook Contest Idea - Healthy Choice

This is a "Before and After" contest which could be used by many clients:

Facebook Contest Idea - Name the Celeb

This one will be done by Social Hill ourselves soon-- basically, for each client we have a number of celebs... we could take X amount of celeb images for a particular client, cover their face and have people guess.  This could be done all at once, or have a celeb every day for a week or something like that and we randomly pick a winner out of correct entries.  No example for this, but here is screenshot of similar tool used on tmz:

Facebook Contest Idea - Caption Contest

Below is an example of a facebook caption contest run by Dunkin Donuts.  However, you can do this many ways including one that is just dealing with the client putting up one or several photos and then each entrant puts a caption to it and others vote.  The Dunkin Donuts is a bit different, but also useful, in that it has fans uploading their own images:

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If you’re a Dunkin’ Donuts fan, you might like that prizes are themed for summer and include an iPhone, flatscreen TV, a summer wardrobe, and JetBlue flights. You also might get a kick out of your photo being featured on their profile.

Of course Dunkin’ Donuts is hoping that the campaign will inspire the masses on Facebook to help them spread the message that they’ve reintroduced the Vanilla Bean Coolatta, and reinforce their brand name and the Coolatta line of summer-appropriate beverages in general.

We think its certainly an interesting way to motivate Facebook members to promote their products and engage with their brand Page, but we’re a little curious why they left Twitter out of the mix. Dunkin’ Donuts has a solid presence on Twitter (@dunkindonuts has almost 23,000 followers), and a campaign of this nature would have the possibility to become a trending topic, which could be a huge boon for attracting more followers and attention.

Still the campaign’s focus on tying social media with offline experiences is a great way to immediately make their Facebook presence relevant to the bottom line.