Social Hill Sales Blog

This blog contains posts about Social Networking sample features for clients with examples, and other technical-related sales content. Primarly it contains ideas on Facebook and Twitter contest and marketing campaign ideas. Each post is labeled with keywords, and the "cloud" of labels is on the right to search for related posts. Comments are enabled for the posts, so you can share ideas. If you would like to be able to post items, email tom@socialhill.com and I can create that feature for anyone that wants it.

Friday, September 9, 2011

Facebook Contest Overview


Our primary and most effective Facebook contest is called a “Group Competition” This is where 1 entry could involve a large amount of votes and "Likes". 

For instance, a contest could involve entrants submitting a photo with a product, like “submit a photo with product X in different locations”.  Then, everyone who enters the contest votes on which photo they like the most.  Each person that puts in an entry would theoretically get all of their Facebook friends to vote, and the contest would require them to "Like" the page before. 

Therefore, lots of new Likes.

This is text from the promo tool that we use about Group Competitions:

"If we are able to offer an attractive prize then we recommend creating group competitions. In a competition the participant must make some kind of contribution which will then be evaluated by means of voting or a jury, or a combination of both. The most regular competitions in facebook are those in which the user uploads a photo or video, answers a question, or writes a text. One type of competition that works very well in Easypromos is that in which the participant is required to send in a photo of a group of people; for example: “upload a photo of the last time you went out partying with your friends”. In this way, just one participation is likely to attract the attention of all the people who appear in the photograph, and thus there is a higher probability that the promotion will be distributed among the friends of the participant. "

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