Facebook is all about sharing, and The Gap has an ingenious promotion on the Baby Gap tab of their Fan Page. The simple splash image has a link to one of their photo albums where fans can upload pictures of their babies wearing their favorite Gap denim gear.
This kind of campaign provides a wealth of free, user-generated content that displays Gap products, and best of all, the functionality of photo uploading is already built into Facebook — no development necessary. This is an interactive idea that any small business could implement.
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